A Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics

By: Marko Sarstedt; Erik Mooi

  • Publisher: 

    Springer

  • Print ISBN: 9783662567067, 3662567067

  • eText ISBN: 9783662567074, 3662567075

  • Edition: 3rd
  • Copyright year: 2019
  • Format: Reflowable
  • Available from $ 84.99 AUD
    SKU: 9783662567074
  • Subject:  Business & Economics,  Marketing

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 3rd Edition is written by Marko Sarstedt; Erik Mooi and published by Springer. The Digital and eTextbook ISBNs for A Concise Guide to Market Research are 9783662567074, 3662567075 and the print ISBNs are 9783662567067, 3662567067. Save up to 80% versus print by going digital with VitalSource.

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