Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

  • Author(s): Martin Oberhofer; Eberhard Hechler; Ivan Milman; Scott Schumacher; Dan Wolfson
  • Publisher: IBM Press PTG
  • Copyright year: © 2015
  • Edition: 1st
  • Pages: 272
  • Print ISBN: 9780133509809, 013350980X
  • eText ISBN: 9780133509816, 0133509818

Description