Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

  • Author(s): Steven S. Posavac
  • Publisher: Routledge
  • Copyright year: © 2012
  • Pages: 336
  • Print ISBN: 9780765629647, 076562964X
  • eText ISBN: 9781317473718, 131747371X
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  • Print ISBNs: 9780765629661, 9780765629654, 0765629666, 0765629658
  • eText ISBNs: 9786613286758, 9781317473725, 9781315705392, 9781283286756, 6613286753, 1317473728, 1315705397, 1283286750