Die Markenprofilierungswirkung von Product Placement in Computerspielen
Eine Analyse am Beispiel von Mercedes-Benz

Cover image: Die Markenprofilierungswirkung von Product Placement in Computerspielen 9783658274412
  • Author(s)
    Katrin M. Wegener
  • Publisher
    Springer Gabler
  • Format
    Fixed Layout
  • Print ISBN 9783658274412, 3658274417
  • eText ISBN 9783658274429, 3658274425
  • Copyright
    2019
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Die Markenprofilierungswirkung von Product Placement in Computerspielen: Eine Analyse am Beispiel von Mercedes-Benz is written by Katrin M. Wegener and published by Springer Gabler. The Digital and eTextbook ISBNs for Die Markenprofilierungswirkung von Product Placement in Computerspielen are 9783658274429, 3658274425 and the print ISBNs are 9783658274412, 3658274417. Save up to 80% versus print by going digital with VitalSource.

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