Essentials of Marketing

  • Author(s): Charles W. Lamb
  • Publisher: Cengage Learning
  • Copyright year: © 2012
  • Edition: 7th
  • Pages: 672
  • Print ISBN: 9780538478342, 0538478349
  • eText ISBN: 9781133171904, 1133171907
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  • Print ISBNs: 9781133457879, 1133457878
  • Other: 9781111546939