Essentials of Marketing Research: Putting Research Into Practice

  • Author(s): Clow, Kenneth E.; James, Karen E. (Elaine)
  • Publisher: SAGE Publications, Inc
  • Edition: 1st
  • Pages: 520
  • Print ISBN: 9781412991308, 1412991307
  • eText ISBN: 9781483315621, 1483315622

Description