European Perspectives in Marketing

  • Author(s): Erdener Kaynak
  • Publisher: Routledge
  • Copyright year: © 2004
  • Pages: 182
  • Print ISBN: 9780789025685, 078902568X
  • eText ISBN: 9781136427510, 1136427511
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  • Print ISBNs: 9780789025692, 0789025698
  • eText ISBNs: 9781283887601, 9781136427589, 9781136427442, 1283887606, 1136427589, 1136427449