From Brand Vision to Brand Evaluation

  • Author(s): Leslie de Chernatony
  • Publisher: Routledge
  • Copyright year: © 2010
  • Edition: 3rd
  • Pages: 392
  • Print ISBN: 9781856177733, 1856177734
  • eText ISBN: 9781136439933, 1136439935
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  • eText ISBNs: 9781281777683, 9781136439896, 9781136402210, 1281777684, 1136439897, 1136402217