Marketing

  • Author(s): Charles W. Lamb
  • Publisher: Cengage Learning
  • Copyright year: © 2011
  • Edition: 11th
  • Pages: 804
  • Print ISBN: 9781439039427, 1439039429
  • eText ISBN: 9781111787646, 1111787646
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  • Print ISBNs: 9781133460756, 9781111480882, 1133460755, 1111480885
  • Other: 9781111258009