Marketing Strategy

  • Author(s): O. C. Ferrell
  • Publisher: Cengage Learning
  • Copyright year: © 2011
  • Edition: 5th
  • Pages: 768
  • Print ISBN: 9780538467384, 053846738X
  • eText ISBN: 9781133008958, 113300895X
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  • Print ISBNs: 9781133460824, 9781111596439, 1133460828, 1111596433
  • Other: 9781111546571