Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

  • Author(s): Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau
  • Publisher: FT Press PTG
  • Copyright year: © 2007
  • Edition: 1st
  • Pages: 256
  • Print ISBN: 9780137021338, 013702133X
  • eText ISBN: 9780132716321, 0132716321

Description