Product Planning Essentials

  • Author(s): Kenneth B. Kahn
  • Publisher: Routledge
  • Copyright year: © 2011
  • Edition: 2nd
  • Pages: 320
  • Print ISBN: 9780765626073, 0765626071
  • eText ISBN: 9781317462071, 1317462076
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  • Print ISBNs: 9780765626080, 076562608X
  • eText ISBNs: 9781315701516, 1315701510