Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them

  • Author(s): Howard R. Moskowitz Ph.D: Alex Gofman
  • Publisher: FT Press PTG
  • Copyright year: © 2007
  • Edition: 1st
  • Pages: 256
  • Print ISBN: 9780136136682, 0136136680
  • eText ISBN: 9780132716390, 0132716399

Description