Services Marketing: Concepts, Strategies, & Cases

  • Author(s): K. Douglas Hoffman
  • Publisher: Cengage Learning
  • Copyright year: © 2011
  • Edition: 4th
  • Pages: 480
  • Print ISBN: 9781439039397, 1439039399
  • eText ISBN: 9781133007838, 113300783X
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  • Print ISBNs: 9781133464921, 1133464920
  • Other: 9781111548865