The Market Research Toolbox: A Concise Guide for Beginners

  • Author(s): McQuarrie, Edward F. (Francis)
  • Publisher: SAGE Publications, Inc
  • Edition: 4th
  • Pages: 400
  • Print ISBN: 9781452291581, 1452291586
  • eText ISBN: 9781483313641, 1483313646
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  • eText ISBNs: 9781483313597, 148331359X