The Preference-Driven Lead User Method for New Product Development

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

By: Alexander Sänn

  • Publisher:  Springer Gabler
  • Print ISBN: 9783658172626, 3658172622

  • eText ISBN: 9783658172633, 3658172630

  • Copyright year: 2017
  • Format: PDF
Available from $ 119.00 AUD
SKU: 9783658172633
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