The Rise and Fall of Mass Marketing (RLE Marketing)

  • Author(s): Richard S. Tedlow
  • Publisher: Routledge
  • Copyright year: © 2014
  • Pages: 256
  • Print ISBN: 9781138786394, 113878639X
  • eText ISBN: 9781317663003, 1317663004
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  • Print ISBNs: 9780415075732, 0415075734
  • eText ISBNs: 9781322129853, 9781317663010, 9781317662990, 1322129851, 1317663012, 1317662997