The Routledge Companion to Advertising and Promotional Culture

  • Author(s): Matthew P. McAllister
  • Publisher: Routledge
  • Copyright year: © 2013
  • Pages: 484
  • Print ISBN: 9780415888011, 0415888018
  • eText ISBN: 9781135095567, 1135095566
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  • eText ISBNs: 9781299156715, 9781135095574, 9781135095529, 9780203071434, 1299156711, 1135095574, 1135095523, 0203071433