The Science and Art of Branding

  • Author(s): Giep Franzen
  • Publisher: Routledge
  • Copyright year: © 2009
  • Pages: 558
  • Print ISBN: 9780765617903, 0765617900
  • eText ISBN: 9781317454663, 1317454669
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  • eText ISBNs: 9781322982199, 9781317454670, 9781317454656, 1322982198, 1317454677, 1317454650