What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands

  • Author(s): Ryan D. Mathews: Watts Wacker
  • Publisher: FT Press PTG
  • Copyright year: © 2008
  • Edition: 1st
  • Pages: 240
  • Print ISBN: 9780132312011, 0132312018
  • eText ISBN: 9780132704199, 0132704196

Description