Wirkung von Private Label Brands auf Retailer Brands
Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel

Cover image: Wirkung von Private Label Brands auf Retailer Brands 9783658182588
  • Author(s)
    Florian Horstmann
  • Publisher
    Springer Gabler
  • Format
    Fixed Layout
  • Print ISBN 9783658182588, 365818258X
  • eText ISBN 9783658182595, 3658182598
  • Copyright
    2017
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Wirkung von Private Label Brands auf Retailer Brands: Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel is written by Florian Horstmann and published by Springer Gabler. The Digital and eTextbook ISBNs for Wirkung von Private Label Brands auf Retailer Brands are 9783658182595, 3658182598 and the print ISBNs are 9783658182588, 365818258X. Save up to 80% versus print by going digital with VitalSource.

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