Browsing “Advertising & Promotion” (Showing 41 - 60 of 874 results)

  • Positioning: The Battle for Your Mind

    by Al Ries; Jack Trout
    • Edition: 1st
    • Format: Reflowable
    • $34.03 AUD
      Price includes GST
  • Managing Corporate Social Responsibility

    A Communication Approach
    by W. Timothy Coombs, Sherry J. Holladay
    • Edition: 1st
    • Format: Fixed
    • $51.69 AUD
      Price includes GST
  • Introduction to Advertising

    Understanding and Managing the Advertising Process
    by Emmanuel Mogaji
    • Edition: 1st
    • Format: Reflowable
    • From $53.24 AUD
      Price includes GST
  • Social Media Strategy

    Marketing, Advertising, and Public Relations in the Consumer Revolution
    by Keith A. Quesenberry
    • Edition: 4th
    • Format: Fixed
    • From $54.75 AUD
      Price includes GST
  • Digital Marketing Fundamentals

    by Shaw & Wilkins
    • Edition: 3rd
    • Format: Fixed
    • $207.90 AUD
      Price includes GST
  • Positioning: The Battle for Your Mind

    by Ries, Al; Trout, Jack
    • Edition: 1st
    • Format: Fixed
    • $21.85 AUD
      Price includes GST
  • Strategic Sport Communication

    Traditional and Transmedia Strategies for a Global Sports Market
    by W. Timothy Coombs; Jennifer L. Harker
    • Edition: 1st
    • Format: Reflowable
    • From $55.06 AUD
      Price includes GST
  • The Social Impact of Advertising

    Confessions of an (Ex-)Advertising Man
    by Tony Kelso
    • Format: Reflowable
    • From $59.21 AUD
      Price includes GST
  • PROMO2

    by Thomas O'Guinn; Chris Allen; Richard J. Semenik
    • Edition: 2nd
    • Format: Fixed
    • $54.95 AUD
      Price includes GST
  • Law & Advertising

    A Guide to Current Legal Issues
    by Dean K. Fueroghne
    • Edition: 4th
    • Format: Reflowable
    • From $124.03 AUD
      Price includes GST
  • Public Relations Theory

    Application and Understanding
    by Brigitta R. Brunner
    • Edition: 1st
    • Format: Reflowable
    • $69.29 AUD
      Price includes GST
  • Crisis Communications: The Definitive Guide to Managing t...

    by Fink, Steven
    • Edition: 1st
    • Format: Fixed
    • $43.84 AUD
      Price includes GST
  • Advertising Management in a Digital Environment

    Text and Cases
    by Larry D. Kelley; Kim Bartel Sheehan
    • Edition: 1st
    • Format: Reflowable
    • From $57.48 AUD
      Price includes GST
  • Winning the Customer: Turn Consumers into Fans and Get Th...

    by Lou Imbriano
    • Edition: 1st
    • Format: Reflowable
    • $51.05 AUD
      Price includes GST
  • The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns
    by Margo Berman
    • Edition: 1st
    • Format: Reflowable
    • From $55.06 AUD
      Price includes GST
  • Political Advertising in the United States

    by Erika Franklin Fowler; Michael M. Franz; Travis N. Ridout
    • Edition: 2nd
    • Format: Reflowable
    • From $44.77 AUD
      Price includes GST
  • Swipe, Scan, Shop

    Interactive Visual Merchandising
    by Kate Schaefer
    • Edition: 1st
    • Format: Fixed
    • From $36.27 AUD
      Price includes GST
  • A Word from Our Sponsor

    Admen, Advertising, and the Golden Age of Radio
    by Cynthia B. Meyers
    • Format: Reflowable
    • $67.02 AUD
      Price includes GST
  • A Beginner's Guide to Mobile Marketing

    by Karen Mishra; Molly Garris
    • Format: Fixed
    • $17.17 AUD
      Price includes GST
  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story
    by Miri Rodriguez
    • Edition: 2nd
    • Format: Reflowable
    • $62.99 AUD
      Price includes GST
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