Browsing “General” (Showing 21 - 40 of 6801 results)

Subjects

  • Principles of Strategic Communication

    by Derina Holtzhausen; Jami Fullerton; Bobbi Kay Lewis; Danny Shipka
    • Edition: 1st
    • Format: Reflowable
    • From $67.76 AUD
      Price includes GST
    • CoachMe Included
  • Foundations of Marketing

    by William M. Pride; O. C. Ferrell
    • Edition: 9th
    • Format: Fixed
    • $77.95 AUD
      Price includes GST
  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation
    by Robyn Blakeman
    • Edition: 4th
    • Format: Reflowable
    • From $64.59 AUD
      Price includes GST
  • The New Rules of Marketing and PR

    How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
    by David Meerman Scott
    • Edition: 8th
    • Format: Reflowable
    • $34.09 AUD
      Price includes GST
  • Marketing

    by William M. Pride; O. C. Ferrell
    • Edition: 20th
    • Format: Fixed
    • $74.95 AUD
      Price includes GST
  • Principles of Marketing for a Digital Age

    by Tracy L. Tuten
    • Edition: 2nd
    • Format: Reflowable
    • From $57.87 AUD
      Price includes GST
    • CoachMe Included
  • New Brand Leadership

    Managing at the Intersection of Globalization, Localization and Personalization
    by Larry Light; Joan Kiddon
    • Edition: 1st
    • Format: Reflowable
    • $75.80 AUD
      Price includes GST
  • Digital Marketing Strategy

    An Integrated Approach to Online Marketing
    by Simon Kingsnorth
    • Edition: 3rd
    • Format: Reflowable
    • $69.99 AUD
      Price includes GST
    • CoachMe Included
  • Marketing Strategy

    Based on First Principles and Data Analytics
    by Robert W. Palmatier; Shrihari Sridhar
    • Edition: 2nd
    • Format: Reflowable
    • From $68.42 AUD
      Price includes GST
    • CoachMe Included
  • Global Marketing and Advertising

    Understanding Cultural Paradoxes
    by Marieke de Mooij
    • Edition: 6th
    • Format: Reflowable
    • From $67.97 AUD
      Price includes GST
    • CoachMe Included
  • Marketing Essentials for a Digital World

    by G. Scott Erickson
    • Edition: 1st
    • Format: Reflowable
    • From $82.53 AUD
      Price includes GST
    • CoachMe Included
  • Consumer Behavior

    by Wayne Hoyer
    • Edition: 7th
    • Format: Fixed
    • $84.95 AUD
      Price includes GST
  • Contemporary Selling

    Building Relationships, Creating Value
    by Mark W. Johnston; Greg W. Marshall
    • Edition: 6th
    • Format: Reflowable
    • From $99.83 AUD
      Price includes GST
    • CoachMe Included
  • MKTG

    by Charles Lamb
    • Edition: 12th
    • Format: Fixed
    • $54.95 AUD
      Price includes GST
  • Business-to-Business Marketing

    by Ross Brennan; Louise Canning; Raymond McDowell
    • Edition: 5th
    • Format: Reflowable
    • From $66.47 AUD
      Price includes GST
    • CoachMe Included
  • Brand Flip, The

    Why customers now run companies and how to profit from it
    by Marty Neumeier
    • Edition: 1st
    • Format: Reflowable
    • $34.35 AUD
      Price includes GST
  • Advertising and Integrated Brand Promotion

    by Angeline Close Scheinbaum; Thomas O'Guinn
    • Edition: 9th
    • Format: Fixed
    • $79.95 AUD
      Price includes GST
  • Sales Management

    Analysis and Decision Making
    by Thomas N. Ingram; Raymond W. LaForge; Ramon A. Avila; Charles H. Schwepker Jr; Michael R. Williams
    • Edition: 10th
    • Format: Reflowable
    • From $105.88 AUD
      Price includes GST
    • CoachMe Included
  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media
    by Ronald D. Smith
    • Edition: 6th
    • Format: Reflowable
    • From $82.89 AUD
      Price includes GST
    • CoachMe Included
  • Consumer Behaviour

    Applications in Marketing
    by Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele
    • Edition: 4th
    • Format: Reflowable
    • From $60.45 AUD
      Price includes GST
    • CoachMe Included
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