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Adoption of Innovation
Balancing Internal and External Stakeholders in the Marketing of Innovation

Cover image: Adoption of Innovation 9783319145228
  • Publisher
    Springer
  • Format
    Fixed Layout
  • Print ISBN 9783319145228, 3319145223
  • eText ISBN 9783319145235, 3319145231
  • Copyright
    2015
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation and published by Springer. The Digital and eTextbook ISBNs for Adoption of Innovation are 9783319145235, 3319145231 and the print ISBNs are 9783319145228, 3319145223. Save up to 80% versus print by going digital with VitalSource.

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