• Education & Business Solutions

Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

By: De Bock, Koen W, Asst Prof

  • Publisher: 

    Routledge

  • Print ISBN: 9781409444619, 1409444619

  • eText ISBN: 9781409473558, 1409473554

  • Format: Reflowable
    • Available from $ 105.97 CAD
    SKU: 9781409473558R180
  • Subject:  Business & Economics,  Customer Relations

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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships is written by De Bock, Koen W, Asst Prof and published by Routledge. The Digital and eTextbook ISBNs for Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships are 9781409473558, 1409473554 and the print ISBNs are 9781409444619, 1409444619. Save up to 80% versus print by going digital with VitalSource.

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