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Cover image: Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships 9781409444619

Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

  • Author(s) De Bock, Koen W, Asst Prof
  • Publisher Published by Routledge
  • "ISBN-13 9781409444619"
  • Format Reflowable Layout

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Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships is written by De Bock, Koen W, Asst Prof and published by Routledge. The Digital and eTextbook ISBNs for Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships are 9781409473558, 1409473554 and the print ISBNs are 9781409444619, 1409444619. Save up to 80% versus print by going digital with VitalSource.

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