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Value Chain Marketing
A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Cover image: Value Chain Marketing 9783319113753
  • Author(s)
    Stephanie Hintze
  • Publisher
    Springer
  • Format
    Reflowable Layout
  • Print ISBN 9783319113753, 3319113755
  • eText ISBN 9783319113760, 3319113763
  • Copyright
    2015
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance is written by Stephanie Hintze and published by Springer. The Digital and eTextbook ISBNs for Value Chain Marketing are 9783319113760, 3319113763 and the print ISBNs are 9783319113753, 3319113755. Save up to 80% versus print by going digital with VitalSource.

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