Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by: De Bock, Koen W, Asst Prof

  • Publisher: Routledge
  • Print ISBN: 9781409444619, 1409444619

  • eText ISBN: 9781409473558, 1409473554

Available from £ 45.60 GBP
SKU: 9781409473558R90