Advertising & IMC: Principles and Practice, Global Edition

by: Sandra Moriarty

  • Publisher: Pearson (Intl)

  • Print ISBN: 9781292017396, 1292017392

  • eText ISBN: 9781292019956, 1292019956

  • Edition: 10th
  • Pages: 672
  • Copyright year: 2015

Advertising & IMC: Principles and Practice, Global Edition 10th Edition by Sandra Moriarty and Publisher Pearson (Intl). Save up to 80% by choosing the eTextbook option for ISBN: 9781292019956, 1292019956. The print version of this textbook is ISBN: 9781292017396, 1292017392.