Ambient-Marketing für Printmedien
Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus

Cover image: Ambient-Marketing für Printmedien 9783658174323
  • Author(s)
    Christoph Kochhan; Annkathrin Reiter; Holger Schunk
  • Publisher
    Springer Gabler
  • Format
    Fixed Layout
  • Print ISBN 9783658174323, 3658174323
  • eText ISBN 9783658174330, 3658174331
  • Copyright
    2017
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Ambient-Marketing für Printmedien: Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus is written by Christoph Kochhan; Annkathrin Reiter; Holger Schunk and published by Springer Gabler. The Digital and eTextbook ISBNs for Ambient-Marketing für Printmedien are 9783658174330, 3658174331 and the print ISBNs are 9783658174323, 3658174323. Save up to 80% versus print by going digital with VitalSource.

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