Applying Social Cognition to Consumer-Focused Strategy

  • Author(s): Frank R. Kardes
  • Publisher: Psychology Press
  • Copyright year: © 2005
  • Pages: 832
  • Print ISBN: 9780805855203, 0805855203
  • eText ISBN: 9781135601805, 1135601801
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  • Print ISBNs: 9781138875951, 1138875953
  • eText ISBNs: 9781410613271, 9781299631755, 9781135601812, 9781135601768, 1410613275, 1299631754, 113560181X, 1135601763