Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

  • Author(s): Adele Revella
  • Publisher: John Wiley & Sons P&T
  • Edition: 1st
  • Print ISBN: 9781118961506, 1118961501
  • eText ISBN: 9781118961650, 111896165X

Description