Cover image: Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation 1st edition 9780787961565

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

How to Create a Competitive Advantage Through Service Development and Innovation

1st Edition

  • Author(s) Matthew D. Johnson; Anders Gustafsson
  • Publisher Published by Jossey-Bass Copyright © 2003
  • ISBN-13 9780787961565
  • Format Fixed Layout

eBook

eTextbook License
£15.99 GBP
‌
‌

  • Study Tools

    Built-in study tools like highlights and more

  • Read Aloud

    Listen and follow along as Bookshelf reads to you

  • Offline Access

    Access your eTextbook anytime and anywhere

  • Global Search

    Search across book content, figures, and your workbook

Learn More

VitalSource 25+ Years of Digital Transformation

  • 4500 Institutions

  • 230+ Countries & Territories

  • 10K+ Publishers

  • 18M+ Active Users

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation: How to Create a Competitive Advantage Through Service Development and Innovation 1st Edition is written by Matthew D. Johnson; Anders Gustafsson and published by Jossey-Bass. The Digital and eTextbook ISBNs for Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation are 9780787970673, 0787970670 and the print ISBNs are 9780787961565, 0787961566. Save up to 80% versus print by going digital with VitalSource.

Back to Top