Cover image: Consumer Behavior in Practice 9783031509469

Consumer Behavior in Practice

Strategic Insights for the Modern Marketer

  • Author(s) Eugene Y. Chan
  • Publisher Published by Palgrave Macmillan Copyright © 2024
  • "ISBN-13 9783031509469"
  • Format Reflowable Layout

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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer is written by Eugene Y. Chan and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Consumer Behavior in Practice are 9783031509476, 3031509471 and the print ISBNs are 9783031509469, 3031509463. Save up to 80% versus print by going digital with VitalSource. Additional ISBNs for this eTextbook include 9783031509490.

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