Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

  • Author(s): ACNielsen, John Karolefski, Al Heller
  • Publisher: John Wiley & Sons P&T
  • Edition: 1st
  • Print ISBN: 9780471703594, 0471703591
  • eText ISBN: 9780471785170, 0471785172
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  • eText ISBNs: 9781280288302, 1280288302