Contemporary Marketing

  • Author(s): Louis E. Boone
  • Publisher: Cengage Learning
  • Copyright year: © 2014
  • Edition: 16th
  • Print ISBN: 9781133628460, 113362846X
  • eText ISBN: 9781285594989, 1285594983
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  • Print ISBNs: 9781285614151, 1285614151
  • Other: 9781285290782