Creative Strategy in Advertising

  • Author(s): Bonnie L. Drewniany
  • Publisher: Cengage Learning
  • Copyright year: © 2014
  • Edition: 11th
  • Print ISBN: 9781133307266, 1133307264
  • eText ISBN: 9781285415475, 1285415477
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  • Print ISBNs: 9781285641683, 128564168X
  • Other: 9781285300702