Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers

  • Author(s): Carlos Martinez Onaindia, Brian Resnick
  • Publisher: John Wiley & Sons P&T
  • Edition: 1st
  • Pages: 224
  • Print ISBN: 9781118457474, 1118457471
  • eText ISBN: 9781118554432, 1118554434

Description