Erfolgsfaktoren des Ambush-Marketing
Eine theoretische und empirische Analyse am Beispiel der Fußball-Europameisterschaft 2008

Cover image: Erfolgsfaktoren des Ambush-Marketing 9783834927897
  • Author(s)
    Florian Eschenbach
  • Publisher
    Gabler Verlag
  • Format
    Fixed Layout
  • Print ISBN 9783834927897, 3834927899
  • eText ISBN 9783834966247, 383496624X
  • Copyright
    2011
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Erfolgsfaktoren des Ambush-Marketing: Eine theoretische und empirische Analyse am Beispiel der Fußball-Europameisterschaft 2008 is written by Florian Eschenbach and published by Gabler Verlag. The Digital and eTextbook ISBNs for Erfolgsfaktoren des Ambush-Marketing are 9783834966247, 383496624X and the print ISBNs are 9783834927897, 3834927899. Save up to 80% versus print by going digital with VitalSource.

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