Cover image: Essential B2B Marketing Strategies 9783031911033

Essential B2B Marketing Strategies

Theories, Cases and Concepts for a Contemporary World

  • Author(s) Naushaba Chowdhury; Pravin Balaraman; Jonathan Liu; Ibrahim Sirkeci; Jonathan A.J. Wilson
  • Publisher Published by Palgrave Macmillan Copyright © 2025
  • "ISBN-13 9783031911033"
  • Format Reflowable Layout

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Essential B2B Marketing Strategies: Theories, Cases and Concepts for a Contemporary World is written by Naushaba Chowdhury; Pravin Balaraman; Jonathan Liu; Ibrahim Sirkeci; Jonathan A.J. Wilson and published by Palgrave Macmillan. The Digital and eTextbook ISBNs for Essential B2B Marketing Strategies are 9783031911040, 3031911040 and the print ISBNs are 9783031911033, 3031911032. Save up to 80% versus print by going digital with VitalSource.

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