Essentials of Marketing Research, Global Edition

  • Author(s): Naresh K. Malhotra
  • Publisher: Pearson (Intl)
  • Copyright year: © 2015
  • Edition: 1st
  • Pages: 468
  • Print ISBN: 9781292060163, 1292060166
  • eText ISBN: 9781292075143, 1292075147
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  • Other: 9781292075150, 1292075155