Getting Price Right
The Behavioral Economics of Profitable Pricing

Cover image: Getting Price Right 9780231190701
  • Author(s)
    Gerald Smith
  • Publisher
    Columbia Business School Publishing
  • Format
    Reflowable Layout
  • Print ISBN 9780231190701, 0231190700
  • eText ISBN 9780231549073, 0231549075
  • Copyright
    2021
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Getting Price Right: The Behavioral Economics of Profitable Pricing is written by Gerald Smith and published by Columbia Business School Publishing. The Digital and eTextbook ISBNs for Getting Price Right are 9780231549073, 0231549075 and the print ISBNs are 9780231190701, 0231190700. Save up to 80% versus print by going digital with VitalSource.

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