Globales Marketing-Management

Eine europäische Perspektive

by: Warren J. Keegan; Bodo Schlegelmilch; Barbara Stöttinger

  • Publisher: De Gruyter Oldenbourg
  • Print ISBN: 9783486250053, 3486250051

  • eText ISBN: 9783486799705, 3486799703

  • Edition: 1st
  • Copyright year: 2002
Available from £ 38.40 GBP
SKU: 9783486799705