Innovation and New Product Marketing (RLE Marketing)

  • Author(s): David F. Midgley
  • Publisher: Routledge
  • Copyright year: © 2014
  • Pages: 296
  • Print ISBN: 9781138788398, 1138788392
  • eText ISBN: 9781317657903, 131765790X
View Additional Details

Description

Additional Product Details

  • Print ISBNs: 9780856642654, 9780856642609, 0856642657, 0856642606
  • eText ISBNs: 9781322130309, 9781317657910, 9781317657897, 1322130302, 1317657918, 1317657896