Integrated Advertising, Promotion, and Marketing Communications

  • Author(s): Kenneth E. Clow
  • Publisher: Pearson
  • Copyright year: © 2014
  • Edition: 6th
  • Pages: 480
  • Print ISBN: 9780133126242, 0133126242
  • eText ISBN: 9780133557640, 0133557642
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  • Print ISBNs: 9780133131017, 9780133126259, 0133131017, 0133126250
  • Other: 9780133126327, 9780133113365, 0133126323