Managing New Product Innovation

  • Author(s): B. Jerrard
  • Publisher: CRC Press
  • Edition: 1st
  • Pages: 249
  • Print ISBN: 9780748408597, 0748408592
  • eText ISBN: 9781482268102, 1482268108
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  • eText ISBNs: 9781280050176, 1280050179