Marketing Strategy

  • Author(s): O. C. Ferrell
  • Publisher: Cengage Learning
  • Copyright year: © 2014
  • Edition: 6th
  • Print ISBN: 9781285084794, 1285084799
  • eText ISBN: 9781285657448, 1285657446
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  • Print ISBNs: 9781285677316, 1285677315
  • Other: 9781285290027