Marketing Strategy, Text and Cases

  • Author(s): O. C. Ferrell
  • Publisher: Cengage Learning
  • Copyright year: © 2014
  • Edition: 6th
  • Print ISBN: 9781285073040, 1285073045
  • eText ISBN: 9781285607139, 1285607139
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  • Print ISBNs: 9781285640006, 1285640004
  • Other: 9781285290546