Packaging Design: Successful Product Branding from Concept to Shelf

  • Author(s): Marianne R. Klimchuk, Sandra A. Krasovec
  • Publisher: John Wiley & Sons P&T
  • Edition: 1st
  • Pages: 272
  • Print ISBN: 9780471720164, 047172016X
  • eText ISBN: 9780470886519, 047088651X
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  • Print ISBNs: 9781118354643, 9781118354636, 1118354648, 111835463X