Pharmaceutical Product Branding Strategies

  • Author(s): Mark Paich
  • Publisher: CRC Press
  • Copyright year: © 2009
  • Edition: 2nd
  • Print ISBN: 9781420087703, 1420087703
  • eText ISBN: 9781420087710, 1420087711
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  • eText ISBNs: 9781282031531, 1282031538