Pharmaceuticals-Where's the Brand Logic?

  • Author(s): Giles David Moss
  • Publisher: CRC Press
  • Copyright year: © 2007
  • Print ISBN: 9780789032591, 0789032597
  • eText ISBN: 9781439804278, 1439804273
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  • Print ISBNs: 9780789032584, 0789032589
  • eText ISBNs: 9781282257566, 1282257560